The Prosperity Life Principle

This principle of understanding was developed to serve as a baseline in any important and meaningful service that I conduct and facilitate.

The Prosperity Life principle was developed to importantly appraise and address the integral need for wellbeing in our communities, societies or organisations. This framework simplifies the understanding of our needs on a basic level, before assigning meaning to an intentional direction for the individual, group or organisation.

The framework addresses our basic human needs right through to higher creative pursuits and performance- as understood in Maslow’s Hierarchy of Needs.



The Prosperity Life Principle

The Prosperity Life Principle is divided into 3 pillars, each encompassing important fundamentals of the key areas.

  1. Resources
  2. Skills
  3. Challenges


Resources are your essential needs to thrive and perform.

Examples of resources:

  • Self-Awareness
  • Food, Water & Shelter
  • Health & Vitality
  • Sense of Purpose
  • Motivation & Enthusiasm
  • Social Support & Community


Skills are our capabilities that enable you to successfully meet life’s challenges.

Examples of skills:

  • Everything happening inside of you and outside of you
  • Emotional Intelligence and stability
  • Adaptability to Change
  • Creativity and Innovation
  • Any Vocational or Academic Skills


Challenges are the situations you are faced with on a daily basis that demand you to respond.

Examples of challenges:

  • Everything that is happening inside of you and outside of you
  • Relationship with yourself
  • Relationship with partner, friends, family, colleagues and community
  • Any event that is planned or unplanned
  • Any event that is favourable or unfavourable.


In the framework,
Wellbeing is experienced when you are able to meet the challenges of life, whilst sustaining or increasing your resources and skills.
The opposite of well being is distress. And distress happens when life’s challenges outweigh your resources & skills to meet the demand or requirement. 


The Hierarchy of Needs

Abraham Maslow’s Hierarchy of needs is a motivation theory. Maslow presents that to understand people’s behaviour fully, psychologists must take into account the fundamental human drive toward personal growth.

For leaders, achievers and the ambitious the hierarchy portrays the ideal progressive pathway to potential and self realisation. It is generally an appealing and thought provoking theory for these types.

This is because humans have a basic need to evolve as beings and to fulfil their potential.

In his hierarchy only when the needs at the most basic level are met can the next set of needs become relevant. Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up. From the bottom of the hierarchy upwards, the needs are: physiological, safety, love and belonging, esteem, and self-actualization.

As an example: people may be eager to reach their creative potential, however, they will be concerned with the need for safety, food, water, shelter and warmth before they can address their belongingness and love needs.


Deficient Needs vs Growth Needs

When a deficit need has been ‘more or less’ satisfied it will go away, and our activities become habitually directed towards meeting the next set of needs that we have yet to satisfy.

Growth needs do not stem from a lack of something, but rather from a desire to grow as a person. Once these growth needs have been reasonably satisfied, one may be able to reach the highest level called self-actualization.

Cognitive & Behavioural Change Focus

I employ dynamic tools, practices, experiences and education to assist in the processes of my work. In helping people ultimately get clear and cultivate the informed self awareness required for their lives.

All offerings and services thread back to the notion that- the way we perceive the world influences how we feel emotionally. It is people’s thoughts about a situation that affects how they feel, not the actual situation. So in altering thinking patterns, behaviour change is activated.


I utilise quick and effective methods, with the emphasis on problem solving and behaviour change. All approaches integrate a cognitive focus and are concerned with.

  1. Identifying and altering negative thought patterns
  2. Belief systems
  3. Relating to others in positive ways


In a generalised sense, it is the scientific study of the thinking mind, concerned with:

  • How we attend to and gain information about the world
  • How that information is stored and processed by the brain
  • How we solve problems, think and formulate language. 


Specific concerns in the cognition based focus at the baseline highlights focus upon:

  1. Thoughts
  2. Attention
  3. Memory
  4. Comprehension
  5. Consciousness
  6. Perception
  7. Language
  8. Reasoning
  9. Problem solving abilities


In understanding the drivers of The Prosperity Life Principle, we must know that the primary key principle to empowered living in all cultures is self-reliance.

And to enhance the quality of life for millions of people, organisations and the planet- self-reliance at an individual level is backbone of lasting change:

In health it shows up as:

  • Disease Prevention
  • Physical/mental fitness
  • Wellbeing.

In relationships it presents as:

  • Communication
  • empathy/connection.

In professional performance it could show as:

  • an individual skill set, creativity and problem solving.


To understand more on my WHY with self reliance leverage my talk Empowered Living on Spotify, Apple and Google Podcasts.